WINS
More out of life, more out of sport
Born out of a deep belief that there is a better way to train athletes, our mission is to help people thrive, feel better, and have the energy to excel in all aspects of life and sport.
We believe that sustainable training, education, and purpose-driven community work together to build adaptability and resilience so that athletes can get their best results again and again.
Our holistic approach to training ensures time-starved athletes build a mindset grounded in four Pillars of Performance: Endurance Training, Functional Strength Training, Nutrition, and Recovery.
A New Perspective on Training
We deliver flexible and progressive training programs that work within your schedule so that you can reach your goals without feeling like you have to choose between life and sport.
Tri Squad
Train with the only methodology on the market helping the time-starved triathlete excel.
Live & On-Demand Bike Sessions
Amplify your bike skills and performance with our coached online video cycling sessions.
Run Squad
Increase your running performance through our progressive, multi-sport approach to running.
Strength Program
Amplify your performance and general health with endurance-specific structured strength training.
Triathlon Coaching
Purple Patch Fitness coaching provides a customized 1:1 training experience for athletes. We believe in creating training plans that meet the needs and lives of each individual. All of our programs are designed to accommodate your lifestyle needs and to work within your available training hours and balance of work/life. We focus on developing your fitness, endurance, and race-day performance while having fun.
The Purple Patch Podcast
Every week, Matt explores topics like planning your fitness into a time-starved life, in-depth interviews, optimizing your health, work, and life performance, and the critical approaches that facilitate the success of some of the world's top performers across many disciplines.
Executive Training
Matt Dixon has successfully helped several leading companies and leaders carry what he calls the IRON mindset not only into their athletic training but also into boardrooms and the marketplace.
Meet the Challenged Athletes Foundation
Purple Patch has proudly chosen to support the organization that embodies our same resilient spirit. The Challenged Athletes Foundation (CAF) helps people with physical disabilities pursue an active lifestyle through physical fitness and athletics.
By the Numbers
Since the beginning, Matt Dixon and Purple Patch Fitness have coached world-class athletes to world and professional championships. In addition to our professional and elite amateurs, we pride ourselves in the success of our amateur athletes. All levels, across genders, for over a decade, our numbers speak for themselves.
Get Matt’s latest Book:
Fast-Track Triathlete
Balancing a big life with big performance in long-course triathlon.
Includes 14-week Race-Prep Plans
“Fewer hours, more focus, and better results.”
-Sami Inkinen, CEO and founder of Virta Health, co-founder of Trulia, and age-group triathlon world champion
As Featured In
IRONMAN Credentials
Matt was selected to be the Head Coach for the Executive Challenge and adds to the curriculum for IRONMAN University as a Masters Coach.
